Case Study · Government Sales · B2G Marketing
Clean Green Solutions: taking mobile crematoriums to governments across India
Clean Green Solutions manufactures mobile crematoriums at its production unit in Coimbatore, with offices in Thiruvananthapuram and Kochi. Their buyers aren’t everyday consumers: they’re government departments and local bodies. Brixads built the brand from scratch and opened the government sales channel that turned Clean Green into the country’s leading seller of mobile crematoriums.
No. 1
Mobile crematorium seller in India
B2G
Sales to government departments & local bodies
Kerala + India
Orders from inside and outside Kerala
Brand to sales
Logo, brochure, portal listings, all by Brixads
The challenge
A product you can’t sell with Instagram ads
A mobile crematorium is a specialised public-service product. It is bought through tenders and government procurement portals, by officials who need clear specifications, credible documentation and a trustworthy brand. Clean Green had a strong product but no brand identity, no sales material and no presence where government buyers actually purchase.
What we did
From brand identity to government orders
Logo & brand identity
A clean, professional identity that reflects a serious, eco-friendly public-service product.
Product brochure
A brochure with specifications, features and benefits, written for government officials and procurement committees.
Government portal listings
Listing the mobile crematorium on government procurement portals, with the right categories, documents and product details.
Sales generation
Turning portal visibility and brand credibility into large government orders, in Kerala and across other states.
Consistent branding
The same look and message across brochures, listings and every document buyers see.
Ongoing support
Brixads continues to handle Clean Green’s government sales marketing end to end.
The journey
How the B2G channel was built
01
Brand
Logo and identity created for the product and company.
02
Sales material
Brochure and product documentation ready for officials.
03
Portal listing
Products listed on government procurement portals.
04
Orders
Government orders from Kerala and other states.
Why it matters
Marketing isn’t only for consumer brands
Clean Green shows that the right branding and the right sales channel can grow even a highly specialised B2B or B2G product. If you sell to government, institutions or other businesses, Brixads can build your brand, sales material and portal presence.
Selling to government or businesses?
Talk to Brixads about branding, brochures and government portal listings for your products.
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